Commercial Shopping

Commercial Shopping’s – Shopping by foot



Model: To go shopping in Pingo Doce, in Aveiro Forum, it´s possible to leave the car in the ground park and with shops in a value superior to 5 EUR, the customer has the right to a free hour parking, the enough time to shop. The parking is free for customers.

Proposal: To go shopping in the Commercial Street of Beira Mar´s neighbourhood, the customers can leave its car in one of the parking areas available, having also right to discounts and free parking, depending on the cases.

Parks to be invited: Park of the Marquês de Pombal Square, Park of Manuel Firmino Market, Park of Ana Vieira Building, Park of Riaplano and Corticeiro, and Park of Aveiro Forum.

Entities to involve:


    • Commercial Association of Aveiro;
    • Commercial Association of the Fish Market;
    • Local Association for the modernization and revitalization of Aveiro urban Centre – AGIR;
    • Beira-Mar merchant Association
    • Municipality of Aveiro – Active Access Project – Council of Vera Cruz


Expected Results:

    • The parking increases its occupancy level;
    • The merchants attract more customers;
    • The customers park their cars in safety and comfort, without increasing costs.
    • The city and Beira-Mar neighbourhood earn more pedestrian and less cars.


Method: It should be discussed among all entities to involve - the parks should offer a reduced tariff, the merchants should promote direct discounts to customers or a way to compensate them, the Municipality of Aveiro and AGIR should improve the guidance of the parking areas and directional signage, the parks of commercial areas should implant pedestrian signage, the commercial association and Active Access project should spread the word and keep the information alive.

Active Access will make pedestrian maps with the localisation of parking areas and commercial zones to increase the movement of pedestrian circulation.
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